Strategic Planning Isn’t Supposed to be Complicated

March 11, 2016 | Roger and Susie Engelau

Strategic planning sounds complex. When you think about creating a strategic plan for your business, most business owners have a few hesitations. What if it takes a lot of time to create? Is it expensive? Will I be able to reach real-world results? How can I stick to the plan?[p]

In fact, those hesitations are exactly why many business owners don’t have a strategic plan. But the thing is, you don’t need a multi-page document that costs a consultant thousands of dollars and dozens of hours to create. Instead, it’s simple – and if you follow a proven process, you can even create one yourself.[p]

Think of your biggest goal this year. Is it to improve your profits? Increase your number of customers? Improve customer service? A plan can help you focus your efforts on these goals in a targeted way. When you think through and document your actions, you’re much more likely to meet your goals.[p]

I’ve seen this process transform Indiana businesses. The strongest feedback is that a strategic plan gives you confidence that you’re moving in the right direction in three important ways:[p]

  1. See every part of your business with a fresh perspective
  2. Guide daily decision-making in a practical way
  3. Empower your team to work together toward a singular goal

[p]Your strategic plan is one of the most important documents you can create. It’s critical to the success and growth of your business.[p]

I love being able to lead businesses owners through the strategic planning process in our quarterly Growth Planning workshops. The workshop is an opportunity for central Indiana business owners to come together and help each other create their strategic plans.[p]

The next workshop is on April 7. At the workshop, I’ll lead you through our proven planning process to develop quarterly, monthly, weekly, and daily goals, as well as a 90-day action plan you can start implementing right away.[p]

Register for the workshop here »[p]


[p]Create a 90-day action plan for your business. Access our resource library >

[p]Looking for one-on-one coaching? Schedule time with Roger >