Cash Flow Problems Cause Bankruptcy

Have you had to postpone an important capital outlay? Not sure you’re going to make payroll? Cash flow becoming a nightmare? Cash flow problems cause bankruptcy. It’s the most troubling issue for business owners small and large. When sales and revenue go down but... Read »

Put Highly Efficient Processes In Your Business

IndyCar pit stops are an amazing example of efficient processes! By making pit stops, cars can: Carry less fuel Be lighter and faster Use softer tires that wear faster but provide more grip Few things in business are less glamorous than reviewing your processes and... Read »

Finding Your Why from Simon Sinek’s “Start with Why”

We’ve been discussing “finding your WHY from Simon Sinek’s book “Start with Why.” If you know WHY you’re in business, you’ll inspire and attract others who share your WHY. You’ll have great customers and devoted employees, all inspired to take action... Read »

Find Your WHY and Find More Profits

As I’ve led clients through their planning at the start of 2013, I’ve found that using Simon Sinek’s work on finding your WHY is a good tool to help you create your purpose statement. He says that all the great and inspiring leaders of the world think and act the same... Read »

Create a Sure-Fire Guarantee

This month I’m helping you get a big return on every marketing dollar you spend by creating an overall marketing strategy. In the 4 blogs preceding this one, you’ve determined your USP, identified your ideal customer and your target market. The final step in your... Read »