Identifying Your Ideal Customer

This month I’m guaranteeing a strong return on your marketing investment. With my last 2 blogs, you nailed down your USP. Next you need a specific description of your Ideal Customer. This goes deeper than you might think. If you say your ideal customer is “anyone... Read »

How to Create Your Unique Selling Proposition

  Last week I wrote about why a Unique Selling Proposition is important as the foundation of your marketing strategy. You don’t want to spend money on marketing until you have your USP developed. After you read this week’s blog, you’ll know exactly how to create... Read »

The Foundation for a Guaranteed Strong Marketing ROI

This month I’m helping you get a big return on every marketing dollar you spend from now on. All too often I see business owners go to market without a strategy. They take an occasional ad in a trade journal, sponsor a little league team, buy advertising at the local... Read »